What is the origin of the Fresk brand?
Fresk is a Dutch company with eco-responsible values, mainly offering products for newborns and young children. It was launched in 2001 by Mark and his sister Katja Van Aardenne, two Dutch people of Scandinavian origin. Initially referred to as the KUK Company, the brand now bears the name Fresk, meaning “fresh breeze” or “new start” in Nordic languages.
Thus, the brand combines Dutch design with a Scandinavian vintage touch for its creations. It strives to highlight natural, fair trade items that respect the environment and people. To do this, Fresk uses organic cotton as well as recycled PET bottles. To better express its values, the company assigns itself the motto: “Fresk, soft, playful and organic. Live a colorful life!
What products does Fresk offer?
In order to pamper your little angels, the brand offers a wide selection of products that can be divided into 2 categories, including lifestyle and textiles.
Lifestyle products by Fresk
To make everyday life easier for young pupils, the young Dutch company offers various accessories such as:
- insulated water bottles
- insulated snack bags
- rain boots
Luggage items such as backpacks or satchels are made from natural rubber and recycled PET. To make thermos flasks capable of maintaining the temperature of drinks, the brand uses high-quality stainless steel, a material that is as healthy as it is ecological.
Textile products by Fresk
Fresk has a cheerful and colorful selection of outfits or accessories for babies and children including:
- bathing capes
These items are made of organic cotton to protect children's fragile skin while ensuring remarkable comfort.
Zoom on the GOTS certification of Fresk products
The majority of Fresk creations carry GOTS (Global Organic Textile Standard) certification. This global quality label certifies that the brand favors an ecological production method, without health hazards and dignified working conditions. The GOTS label performs controls at various stages of production such as fiber processing, product packaging or final design. Some items also benefit from the OCS (Organic Content Standard) label, guaranteeing the absence of chemical fertilizers or pesticides in cotton cultivation.
Fresk: a brand in perpetual renewal
To adapt to the expectations of children and the family in general, the Dutch company is constantly reinventing itself. In 2020, she already added the Dandelion, Polar Bear and Hedgehog prints to the famous initial Penguin, Whale and Giraffe patterns. These prints are known for their appeal but also their soft pastel colors. The new creations for 2021 will then carry the Birds, Indigo Dots and Lion prints for the pleasure of the little ones.
Why adopt Fresk
Beyond their trendy and retro patterns borrowed from the Scandinavian style, the Fresk collections combine many advantages:
- resistant and practical products
- natural and ecological materials
- ethical and responsible manufacturing processes
- sustainably produced in the Netherlands and Europe
Finally, Fresk creations are imbued with a minimalist aesthetic and unparalleled quality.
You know a little more about the Dutch brand Fresk and its various offers. This young company has met with great success in Europe, especially since a large number of consumers want to combine useful purchases with respect for the environment. If these criteria are also important to you, choose Fresk products now.