Caliquo, a rechargeable and eco-responsible toothbrush
Caliquo is a story that starts from the premise that in France, more than 1,400 tonnes of non-recyclable plastic waste per year is generated because of toothbrushes. Every 3 months, a person throws 18 grams of plastic (a whole toothbrush), because the bristles are worn. All in all, more than 7,000 tonnes of annual waste in France to maintain our teeth, the equivalent of an Eiffel Tower!
It is in 2013 that the founders of Caliquo will succeed in perfecting their rechargeable toothbrush head system to allow us to keep our toothbrush handle and only have the bristles to recharge. Allowing to reduce the weight of waste per person to 8 grams per year, but above all to be able to recycle them, because the materials are no longer mixed!
Caliquo are therefore ecological wooden toothbrushes, which avoid a mass of waste and non-recoverable disposable plastic. Real wooden toothbrushes made in France to take care of your teeth while taking care of the planet!